About Brown Girl Magic
Founder
Mikaela Sydney Smith
Brown Girl Magic was created by 16-year-old Mikaela Sydney Smith, an activist, when she was just 12. Mikaela started the organization after creating Mikaela’s “Crazy Knee Socks for a Cause” campaign to collect socks for kids in need during the winter season.
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Being a brown girl with natural hair and curves, she has witnessed firsthand, the negativity resulting from mainstream not valuing her beauty inside and out.
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By age 13, with the help of her mom, Mikaela planned out and executed the Brown Girl Magic empowerment conference in Atlanta and drew in hundreds of young entrepreneurs like herself to share their success secrets and spread their magic too.
Mikaela recently expanded her brand to launch an inspiring t-shirt business with apparel that not only showcased Black girls but also Black Lives Matter.
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And since she’s been in business since 2015, Brown Girl Magic was able to receive a COVID-19 grant that allowed the company to streamline operations, upgrade their website, add apparel and even offer a scholarship to a graduating senior in the name of Mikaela's aunt Janet Vernette Woodson who was killed late last year in Philadelphia.
Brown Girl Magic is your go-to source for styles influenced by the latest fashionable tees with an added flair that caters to girls of color and the culture. We aim to inspire our customers to be the best version of themselves and activate their inner magic to be confident in their own skin - and of course, their outfits.
Our vision is empowering at its core, and all of our products reflect these ideals. We invite you to browse our site to find just what you have been looking for. Look good, feel good, shop Brown Girl Magic today.
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Our store offers a huge collection of goods at affordable prices. What are you waiting for? Start shopping online today and find out more about what makes us so special.
Our Mission
At Brown Girl Magic, we aim to empower brown girls across the globe to lead by being good examples in their own community and activate their INNER MAGIC to make a difference. That means developing a sisterhood of positivity among the Brown Girl Magic Ambassadors, and these young ladies become "their sister's keeper" to rebuild hope and love among each other where it’s been damaged or lost through bullying and negative experiences.
The Ambassadors work to take on charitable causes to serve those who are underprivileged, and those who are under-served. We firmly believe it takes a village to raise a child, so through our yearly conference, the Ambassadors also learn from top professionals who will come together to educate the impressionable young ladies on everything from community awareness, education, building wealth, being charitable and learning to accept themselves for all that they are and for all the MAGIC they have to offer to the world.
Creative Director
Kia Morgan Smith
An award-winning journalist, Kia is co-Founder of Brown Girl Magic and runs the day-to-day operations. Her duties include planning company advertisements, monitoring brand campaigns, revising presentations, and shaping brand standards to ensure they cater to girls of color.
Website Manager
Chanel Morgan
Chanel Morgan has managed the website for five years. Her savvy website skills and marketing have helped propel Brown Girl Magic. Chanel handles marketing needs. Design and content. SEO and social media.
Community Outreach Director
Kaitlin Smith
An ambitious 12-grade student at Ola High and aspiring artist, Kaitlin keeps BrownGirlMagic connected with the community and organizes and plans outreach programs that benefit girls and people of color.
